Brits use more than double the amount of water they think they do each day
Brits are using more than twice as much water than they realise when showering, flushing the toilet, and running the tap, according to research. A study of 3,000 adults found the average person estimates they use 57 litres a day, when in reality, it’s 144 litres – equivalent to more than four large wheelie bins worth of water a week.
People shower for an average of around eight minutes a day, which uses up to a staggering 96 litres of water.
Four in ten respondents run their dishwasher when it is not fully loaded, rising to six in ten Londoners (61 percent).
Meanwhile, more than half admit to leaving the tap on while brushing their teeth – with a running tap using six litres on average every minute.
And 54 percent suspect they waste water in their homes without realising it – with bathrooms, kitchens, and gardens accounting for the most water usage.
Further research from B&Q and Screwfix owner, Kingfisher, in partnership with economics consultancy Cebr, has found that by 2030, seven regions out of a total of 17 in England are set to be severely water stressed – meaning there may not be enough water to meet local demand.
The West Midlands, London, parts of the South West, the East Midlands, the East of England, and the South East, are all regions expected to be severely impacted.
Regions in the South of England are expected to be the worst affected – while the North West, the North East, and Yorkshire & the Humber will be less vulnerable.
By 2040, the number of seriously water stressed regions is on course to rise to 12.
And the year 2040 is also when the Environment Agency has warned that England risks running short of water.
Thierry Garnier, CEO of Kingfisher, said: “Across Europe, we are experiencing more extreme weather, leading to increasing water scarcity in many regions.
“As the impact of climate change becomes more apparent, measures such as hose pipe bans are set to become much more common, with increasingly strong measures needed to reduce demand.
“We all have a role to play in conserving water. Making simple and affordable changes in our homes can have a huge impact – from installing water butts to collect rainwater for the garden, to fitting tap aerators or low-flow shower heads.
“Governments can also help by encouraging the rollout of smart water meters, and supporting the public to be more informed about water.
“By taking action now, we can put our water usage on a more sustainable path, and safeguard this essential resource for the future.”
Despite a huge number of people underestimating how much water they use in their home, 79 percent of Brits said reducing the amount of water they use is important to them.
However, more than half (53 percent) wish they had more information on how to save water.
And many Brits have already started to make changes to their homes to save H2O.
The most popular measures include installing water-efficient toilets (31 percent), purchasing a water butt (26 percent), fitting low-flow shower heads (18 percent), and using mulch or bark chips on garden beds (13 percent).
Less than a third (31 percent) said they have not yet taken any water saving measures in their home, according to the OnePoll.com figures.
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