The 50 most attractive employers for business students around the world

  • Employer branding company Universum just released this year's World's Most Attractive Employers.
  • For the 12th annual ranking, Universum surveyed students from the 12 biggest economies to find out what kind of employers they would like to work for upon graduation.
  • Find out which employers business students across the globe aspire to work for. 
  • Visit Business Insider's homepage for more stories.

Business students around the world are looking to work at innovative tech companies and automakers in addition to banking companies and consulting firms.

Employer branding company Universum just released its annual World's Most Attractive Employers ranking. This is the 12th year that Universum surveyed students from the 12 countries with the biggest economies to find out what kind of employers they would like to work for upon graduation.

The company asked nearly 109,000 business students what companies and organizations they think are the most attractive employers. To do this, Universum asked students to name up to five of their ideal employers. Per Universum, companies must be listed and ranked among the most attractive employers in at least six of the 12 countries to be considered for this global ranking. The results were weighted based on the country's gross domestic product.

Google was the most attractive employer for business students, as it was last year. However, this year's ranking shows business students are also interested in working for companies outside traditional professional services and consulting firms. This includes well-known automakers like BMW Group and Toyota.

Business students also are seeking to work for employers that offer high future earnings and a friendly work environment. 

It is important to note that polling conducted by Universum took place between October and April, with the majority of polling ending in February or March. Therefore, the effects of the coronavirus pandemic on these companies and students' opinions are not clearly represented in the ranking. 

Read on to see the most attractive employers for business students in the 12 largest economies.

50. Heineken

Rank in 2019: 46

Change in rank, 2019-2020: Down 4

49. General Motors

Rank in 2019: 49

Change in rank, 2019-2020: No change

48. UBS

Rank in 2019: 45

Change in rank, 2019-2020: Down 3

47. Credit Suisse

Rank in 2019: 39

Change in rank, 2019-2020: Down 8

46. AB InBev

Rank in 2019: 42

Change in rank, 2019-2020: Down 4

45. Ford Motor Company

Rank in 2019: 47

Change in rank, 2019-2020: Up 2

44. Huawei

Rank in 2019: 48

Change in rank, 2019-2020: Up 4

43. Samsung

Rank in 2019: 41

Change in rank, 2019-2020: Down 2

42. Grant Thornton

Rank in 2019: 37

Change in rank, 2019-2020: Down 5

41. Dell

Rank in 2019: 43

Change in rank, 2019-2020: Up 2

40. Volkswagen Group

Rank in 2019: 44

Change in rank, 2019-2020: Up 4

39. Intel

Rank in 2019: 40

Change in rank, 2019-2020: Up 1

38. Barclays

Rank in 2019: 33

Change in rank, 2019-2020: Down 5

37. Toyota

Rank in 2019: 38

Change in rank, 2019-2020: Up 1

36. HSBC

Rank in 2019: 35

Change in rank, 2019-2020: Down 1

35. Nestlé

Rank in 2019: 34

Change in rank, 2019-2020: Down 1

34. Citi

Rank in 2019: 27

Change in rank, 2019-2020: Down 7

33. Facebook

Rank in 2019: 32

Change in rank, 2019-2020: Down 1

32. PepsiCo

Rank in 2019: 31

Change in rank, 2019-2020: Down 1

31. Deutsche Bank

Rank in 2019: 24

Change in rank, 2019-2020: Down 7

30. H&M

Rank in 2019: N/A

Change in rank, 2019-2020: N/A

29. Accenture

Rank in 2019: 28

Change in rank, 2019-2020: Down 1

28. Daimler/Mercedes-Benz

Rank in 2019: 36

Change in rank, 2019-2020: Up 8

27. Unilever

Rank in 2019: 30

Change in rank, 2019-2020: Up 3

26. Johnson & Johnson

Rank in 2019: 26

Change in rank, 2019-2020: No change

25. Bain & Company

Rank in 2019: 23

Change in rank, 2019-2020: Down 2

24. IBM

Rank in 2019: 21

Change in rank, 2019-2020: Down 3

23. IKEA

Rank in 2019: 25

Change in rank, 2019-2020: Up 2

22. Bank of America

Rank in 2019: 20

Change in rank, 2019-2020: Down 2

21. Sony

Rank in 2019: 22

Change in rank, 2019-2020: Up 1

20. LVMH Moët Hennessy Louis Vuitton

Rank in 2019: 29

Change in rank, 2019-2020: Up 9

19. The Coca-Cola Company

Rank in 2019: 19

Change in rank, 2019-2020: No change

18. Procter & Gamble

Rank in 2019: 18

Change in rank, 2019-2020: No change

17. Adidas

Rank in 2019: 15

Change in rank, 2019-2020: Down 2

16. BMW Group

Rank in 2019: 17

Change in rank, 2019-2020: Up 1

15. Morgan Stanley

Rank in 2019: 14

Change in rank, 2019-2020: Down 1

14. The Boston Consulting Group

Rank in 2019: 13

Change in rank, 2019-2020: Down 1

13. Nike

Rank in 2019: 16

Change in rank, 2019-2020: Up 3

12. KPMG

Rank in 2019: 6

Change in rank, 2019-2020: Down 6

11. McKinsey & Company

Rank in 2019: 10

Change in rank, 2019-2020: Down 1

10. L'Oréal Group

Rank in 2019: 12

Change in rank, 2019-2020: Up 2

9. JPMorgan

Rank in 2019: 9

Change in rank, 2019-2020: No change

8. PwC

Rank in 2019: 3

Change in rank, 2019-2020: Down 5

7. Ernst & Young

Rank in 2019: 2

Change in rank, 2019-2020: Down 5

6. Goldman Sachs

Rank in 2019: 7

Change in rank, 2019-2020: Up 1

5. Deloitte

Rank in 2019: 4

Change in rank, 2019-2020: Down 1

4. Amazon

Rank in 2019: 11

Change in rank, 2019-2020: Up 7

3. Microsoft

Rank in 2019: 3

Change in rank, 2019-2020: Up 5

2. Apple

Rank in 2019: 5

Change in rank, 2019-2020: Up 3

1. Google

Rank in 2019: 1

Change in rank, 2019-2020: No change

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