![](\"https:\/\/im.rediff.com\/money\/2023\/sep\/06zepto-3.jpg?w=670&h=900\")
<\/p>\nThe Bengaluru-based quick-commerce application (app) Zepto is making big strides.<\/p>\n
According to Sensor Tower data, it surpassed JioMart in November, securing the second position among grocery apps in terms of monthly usage.<\/p>\n
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This shift, identified by BofA Global Research, closely monitoring key segments of the app business, has pushed JioMart to third place in the grocery space.<\/p>\n
In the grocery segment, Zepto has demonstrated growth in both daily average users (DAU), which increased by 8 per cent in November compared to the previous month, and monthly average users (MAU), which rose by 10 per cent over October.<\/p>\n
Conversely, during the same period, JioMart saw a sharp decline of 21 per cent and 17 per cent in DAU and MAU, respectively, from their record-high base on October 23.<\/p>\n
Zepto has consistently held the no. 1 position in terms of DAU since June 2023, showcasing month-on-month (M-o-M) growth and widening the gap with Blinkit, another player in the quick-service e-commerce space.<\/p>\n
This success may be ascribed to increased marketing efforts, backed by a recent fundraise of $200 million, propelling Zepto to the status of the first unicorn in 2023 with a valuation of $1.4 billion.<\/p>\n
The company is on track to achieve annualised sales of $1 billion in the quarters ahead, currently processing between 300,000 and 400,000 orders daily, with an average order size ranging from Rs 400 to Rs 500.<\/p>\n
With 200 dark stores across seven cities, Zepto plans to expand its Zepto Caf service, offering groceries and fast delivery of items such as tea, coffee, and croissants, to Delhi-National Capital Region, Bengaluru, and Hyderabad by June 2024.<\/p>\n
However, Blinkit maintains its lead in MAU, reaching 20 million in November compared to Zepto’s 13 million.<\/p>\n
Other competitors, such as BigBasket, achieved over 6 million MAU in November, while DMart Ready s MAU is estimated at sub-5 million.<\/p>\n
JioMart recorded over 11 million MAU.<\/p>\n
An indicator of Zepto’s marketing aggression is the substantial increase in app downloads, rising by 12 per cent M-o-M in November, accumulating around 1.3 million downloads.<\/p>\n
In contrast, Tata-owned BigBasket lost ground, seeing a 3 per cent decline in M-o-M MAU in November, and DMart Ready decreased by 2 per cent.<\/p>\n
In the over-the-top space, Disney+ Hotstar set new records in usage, driven by the World Cup, according to BofA Research, even though India did not win the finals.<\/p>\n
Consequently, Disney+ Hotstar’s DAU in November reached over 93 million, with MAU soaring to 474 million (in contrast to Jio Cinema’s less than 100 million).<\/p>\n
Other platforms, including Amazon Prime, Netflix, and Zee5, remained below 35 million in MAU.<\/p>\n